💰Finance

Setting and Tracking Goals

Plan for success with revenue targets, profit goals, and exit planning.

6 min read

The Power of Financial Goals

Goals transform your business from reactive to proactive. Instead of just tracking what happened, you're actively working toward specific targets. dreamteam.ai supports three types of goals to cover every stage of your business:

  • Revenue Goals - Target income amounts to grow your top line
  • Profit Goals - Net income targets to ensure sustainable growth
  • Exit Planning - Long-term planning for selling or transitioning your business

Revenue Goals

Revenue goals help you focus on growing your business income. They're perfect for:

  • Monthly or quarterly sales targets
  • Annual revenue milestones
  • Product launch income goals
  • Seasonal revenue planning
  1. 1

    Go to Goals

    Click on the Revenue section in the sidebar under Goals.

  2. 2

    Create a new goal

    Click 'Create Goal' and enter a target amount and deadline.

  3. 3

    Track progress

    Your progress updates automatically based on income transactions.

SMART Goals

Make your goals Specific, Measurable, Achievable, Relevant, and Time-bound. Instead of "make more money," try "reach $50,000 monthly revenue by Q4."

Profit Goals

Revenue is vanity, profit is sanity. Profit goals ensure your growth is sustainable by tracking what you actually keep after expenses.

  • Set net profit margin targets (e.g., 20% profit margin)
  • Track absolute profit amounts per month or quarter
  • Monitor cost efficiency alongside revenue growth
  1. 1

    Navigate to Profit Goals

    Click on the Profit section in the sidebar under Goals.

  2. 2

    Define your target

    Set a profit amount or percentage you want to achieve.

  3. 3

    Monitor both sides

    Profit goals consider both income and expenses, so manage both to hit your target.

Profit = Income - Expenses

Remember, profit goals require you to both grow revenue AND control costs. Use budgets to manage the expense side of the equation.

Exit Planning

Every business owner should have an exit strategy, whether you're planning to sell in 5 years or 20. dreamteam.ai's Exit Readiness Dashboard helps you track:

  • Target Valuation - The price you want to sell your business for
  • Revenue Multiple - Common valuation metric (typically 2-5x annual revenue)
  • Runway - How many months of expenses you have in reserves
  • Target Exit Date - When you plan to exit

Understanding Exit Metrics

The Exit Readiness Dashboard tracks several key metrics:

Revenue Multiple

Most businesses are valued as a multiple of their annual revenue. A 3x multiple means a business making $100,000/year might sell for $300,000. Track your current multiple to see if you're on target.

Cash Runway

How many months could your business survive with zero revenue? Buyers want to see healthy reserves. Aim for at least 6-12 months of runway.

Profit Consistency

Consistent profits are more attractive than volatile ones. The dashboard tracks your profit history to show stability.

Long-Term Planning

Exit planning isn't about leaving tomorrow - it's about building a business that's worth buying. Start tracking these metrics early, even if you don't plan to sell for years.

Viewing Your Goals

Goals appear in the sidebar for quick access. You can:

  • See progress at a glance with visual indicators
  • Click on any goal type to see detailed tracking
  • Add new goals or edit existing ones
  • View historical goal completion

Best Practices

Get the most out of your financial goals:

  • Start with revenue - It's the foundation for profit and exit goals
  • Review monthly - Check progress and adjust strategies as needed
  • Be realistic - Stretch goals are good, but impossible ones are demotivating
  • Celebrate wins - Acknowledge when you hit milestones
  • Adjust as needed - Business conditions change; your goals can too